Located in Georgetown, Washington DC, LiLi The First is a home for a selective group of designers from around the world and for fabulous women who enjoy clothing, all kinds of clothing. The boutique is not limited to a particular “look" and deliberately working with designers who have NOTHING in common, just to keep things more interesting.
"Growing tired of the consistent mispronunciation of my name and holding the line trying to spell it at the coffee shop, I decided to make it easy on everyone and so LiLi became my "Starbucks name". And why LiLi The First? "My vision for the boutique was to create a space where we come First. Where anyone can focus on themselves in the most selfish, guilty-less way. A space where no other obligation comes before us - not the kids, not the job, not our mothers. Just pure ego-centric shopping.
Ifat Pridan arrived to the US from Israel with a tech job and a dream to open a boutique. 20 years later she left the corporate world to open LiLi The First. Her energy, humor, international travels and vast shopping experience (haha) helped her develop a sharp eye for fashion and understanding the important connection between who we are and the image we want to project.