April 5, 2018

Last Saturday was a celebration of style, confidence and sisterhood. Women of different ages, body shape and personalities came for a free portrait session in our trusted hands. Thank you Suzanne, owner of  Natural Makeup Chic for the perfect, flawless makeup and Elizabeth, owner of Photopia DC...

February 1, 2018

My scrumptious First Ladies, 

Look, I can blabber about the great weather, celebrating spring and how we need to be happy. The simple truth is we are super excited about the SPRING COLLECTION and looking to spread the joy with stylish, smart, like minded women. How about doing it over brunch? Let me...

August 9, 2017

Buongiorno my First Ladies, I am trying to work on some Italian words, but pretty much stuck at the basics... you can practice with me (see below).
The weather is so confusing. Today I was wearing a dress with sandals and I was actually COLD, so I took one of these organic cotton French scarves to w...

February 9, 2017

This is it, even if the weather didn't make up it's mind yet, the spring collection is coming in! We are going to see lots of black, white and blue this year with creative applications and fabric treatments. Above, tie-dyed biker leather jacket (hard to see but it has the most adorable ruffle around the...

January 5, 2017

My beautiful First Ladies,

I am trying not to get too emotional, but this was LiLi's first full year in Georgetown and yes, I am excited! THANK YOU for being such a big part of my second life, each one of you with her own unique gift. Virtual roses is all I can do now but maybe next year you will get a re...

December 1, 2016

My dear, festive First Ladies! We are officially in the "Holiday season",  which can be a torture or a very enjoyable experience. In Georgetown, the city installed lights all over the building roof tops, the GLOW festival is extended for the whole month of December, the windows are beautifully decorated...

November 1, 2016

Hello my First Ladies,
There is something about November and December that makes us want to look glamorous everyday, but still keep it professional or casual. After all, we are not living in a party (well, most of us)! This is exactly where "Effortless Chic" comes into the picture: using a unique piece o...

October 3, 2016

We are smart, strong, accomplished women, but many times we leave the style aspect aside, like it has nothing to do with our success. We should think about our style as an opportunity to make a personal statement in every interaction we make with people, even before we are introduced. Style is an imperat...

June 7, 2016

The road to a stylish look is paved with hard decisions.....


I know, I know, it's so hard to let go of something that has been lying in our closet for the past 10 years with no use, especially if we have attached emotions or memories with them. But if we are wearing something that doesn't fit or complime...

June 7, 2016

My Beautiful First Ladies,

Lately I have noticed a strange phenomenon, when trying on and checking themselves out at the mirror, women are often pointing out their least likeable assets: "Ugh, my hips are so big" or "I am too short"...  I rarely hear, "Wow, my skin is glowing" or "Damn, I love my small/la...

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